From the GWB War Glossary:
War On Terror n. A comprehensive marketing strategy to ensure the reelection of George Bush in 2004, by embroiling the United States in war for decades to come. Replaces these previous campaigns: “Compassionate conservative,” “Fiscally responsible,” “Education President,” “He’s really not as dumb as he looks.” Precedes “War is peace. Freedom is slavery. Ignorance is strength.”
(Emphasis mine). Linked it on UFies, but this entry was particularily good, as I haven’t seen the 1984 references thrown around yet.